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Presbyterians Today

Avoid ‘death by Zoom’

Less is more when presenting information online

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January 6, 2021

Jodi Craiglow

Presbyterians Today

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Photo of man at his desk using his computer for a Zoom conference call
If the printing press drove the Reformation, teleconferencing platforms will be responsible for ushering in our next big shift. As church leaders in the “Zoom Age,” we’re duty-bound to steward teleconferencing well, especially when it comes to sharing graphs and charts and bulleted information online. Here are some tips:

  • Don’t overload information onto one slide. What shows up full-size on computer screens is automatically reduced to fit within a Zoom window.
  • Keep one idea to one slide.
  • Use no more than two to three sentences per slide.
  • Give a roadmap of where you’re going at the beginning of a presentation.
  • Title every slide. This will help orient folks to where you are in your presentation and will focus them on your main idea.
  • Bold the words you want to emphasize. People skim slides; they don’t read them.
  • Pictures are worth a thousand words — even more so on a Zoom meeting.
  • Make sure highlighted words have enough contrast with the background so they’re still readable.
  • Put all links into the chat.
  • Pause periodically for feedback and questions.

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Topics: Presbyterians Today